Q: We are coming up on summer months and our organization has traditionally struggled to keep our Points of Entry going during this time. We provide support and services to students in our local school district and have very little summer programming. We have an October Ask Event and don't want to lose momentum. What can we do?
Mike in Texas
A: One suggestion you might consider is developing a Point of Entry in a Box strategy for the summer months. Consider some of your biggest fans and supporters—donors, former Ambassadors and Table Captains, Multiple-Year Giving Society Donors, etc. and make a list of the ten or fifteen individuals who stand out as your best prospects to bring at least ten more people to a privately-hosted Point of Entry Event. Ideally, they can look to an existing group in their life—coworkers, their book club, a professional association—and host a Point of Entry at a location and time that is convenient to that group. Consider vendors, sponsors, and other groups that provide support to your organization and might like to know more about the impact of their support.
In addition to finding hosts for these Points of Entry, you will need to design a version of your Point of Entry that can be taken on the road. The program elements will match what you do for your typical on-site Point of Entry.
- You would have the Ambassador who is hosting do the welcome.
- Your CEO/executive director would do their Visionary Leader talk.
- Your three tour stops would include a myth/fact, story, and need.
- You would have a final testimonial.
Have each story told live, through a letter or an audio recording, and include at least one photograph and props that highlight something we hear in the story, such as a teddy bear, pillow, or blanket.