Q: When we attended a Benevon training several years ago, we were coached to highlight our top three programs at the Point of Entry Event. Is that any different than what you say in your current Point of Entry material, where you say, "Focusing on your three overarching areas of impact"?
Ron in Wisconsin
A: One of the challenges of crafting a powerful, succinct one-hour Point of Entry is that it will be very difficult to tell your audience everything about your organization in such a short time. People will not be able to remember the names of all of your programs or service lines, nor would you want them to try!
You want them to walk away knowing that your organization makes a real difference and with a few stories in mind about people you have served. Groups who come to our workshops are coached to identify three main areas of impact, or "buckets," to categorize their work at the Point of Entry. Imagine you have three buckets and your goal is to name them so that everything your organization does can fall into at least one of those buckets.
Rather than looking to your top three programs, think about the ultimate impact of your services and craft buckets that encompass that. For example, a large human services organization might have 20 different programs, but all of them fall into the areas of help, hope, and healing. Those are not necessarily programs, but they communicate the impact of the organization's work.