Q: How do we determine whether we do a breakfast or lunch for the Ask Event?
Jeff in New Mexico
A: Each group needs to look at their own community to determine whether a breakfast or lunch is best. Statistically, there is no difference in the results or attrition for a breakfast or a lunch. In deciding what’s best, you might want to look at the people who have been coming to your Point of Entry Events and what times of day have worked well for those.
Have morning or afternoon tours been better attended? If you have been getting a lot of working professionals, a breakfast might be best as people can come and attend the Ask Event and then head to work for the rest of the day. If you are seeing more retirees or stay-at-home parents, a lunchtime event might appeal more.
Ideally your Ask Event will have a minimum of 40% of the attendees who have been through your Point of Entry Event in the prior year.
What works well for the Point of Entry might be a great way to determine what works well for the Ask Event.