Q: Some of our most passionate supporters and Ambassadors are struggling with what to say when inviting a guest to a Point of Entry Event. What have you found to work best when inviting people to attend these events?
Erica in New Jersey
A: When someone agrees to serve as an Ambassador by having at least ten people attend a Point of Entry, or just to invite a few people to a Point of Entry, you should talk with them right away about who they have in mind to invite and the best way to reach out and invite them.
The invitation should always be done personally, either by phone or face to face. They should start by sharing what the Point of Entry Event is (an inspiring one-hour “tour of the mission”), but also be sure to include their reason for being passionate and involved with the organization. The Ambassador should also make it very clear that the guest will not be asked for money at the event and that they will receive one follow-up phone call to get their feedback and answer any questions. It might sound something like this:
“As you may know, I serve on the board of ______. (Then share your personal connection or passion for the organization’s mission.) We are trying to get the word out into the community about our work so that more people learn about our programs and services. We’ve begun offering a one-hour program and tour for people to come and see our work firsthand. You won’t be asked to make a financial contribution, but the organization will call you once to get your feedback and advice. The date and time of the session I’ll be attending (or that I’m hosting) is _____. Will you be able to attend?”