Q: I've watched some of your videos and looked for your books on Amazon, and I was curious, do you have any publications written specifically for brand new nonprofits? Something for organizations that don't have a history to talk about in a Point of Entry Event? Thank you.
Maggy in Missouri
A: The Benevon Model will work well for your start-up organization. One of the biggest benefits of using this process, beyond raising money, is the degree to which it educates and engages people in the community. As a new organization, this will be highly beneficial in attracting supporters, volunteers, even prospective board members while getting the word out about your mission and work.
You can begin by hosting Point of Entry Events. If you don’t have an office space, go ahead and hold your events in the homes or offices of board members and current supporters. Follow the regular Point of Entry program outline and be sure to include a big picture of your vision. Share how you see your programs rolling out, how many people you’ll be serving, and the impact of your work. You should also educate people on the gap that exists between where you are today and what it will take to fulfill that vision. Do you need to hire staff or train volunteers? How will you fulfill this vision?
Follow up with your guests within two to three days and see what other ideas they have or how else they’d like to be involved. Make it clear at the Point of Entry Event and in the follow-up call that the greatest need you have is for others to serve as Ambassadors, meaning they host a Point of Entry like the one this person attended.
Once you see that people have been engaged and well cultivated, you can go ahead and ask for financial support through one-on-one asks. It might be tempting to jump right in to holding your first Ask Event, but continuing to focus your limited time and resources on getting the word out through Point of Entry Events will ensure the long-term success of the Benevon Model in your organization.