Q: My organization recently started offering Point of Entry Events and we have them scheduled for Thursday afternoons. The time of day seems to be working well for our guests, but it is making the follow-up calls a challenge.
I am waiting two to three business days to make the calls, but that ends up being almost a week after the guest has been to our tour. Do you have any suggestions on how to be more effective with these calls?
Jeff in Wisconsin
A: The Five-Step Follow-Up Call should be made two to three days after a guest attends a Point of Entry Event. Making the calls promptly after the Point of Entry Event is essential, as it ensures people can still remember what moved and inspired them about the program and in turn increases the likelihood that they may choose to be Ambassadors and invite others to your Point of Entry Events.
For a Point of Entry Event that happens on a Thursday, we would recommend that you try to call the people who seemed most interested and engaged the next day. This way, you avoid waiting until after the weekend to reach them.
Perhaps you schedule time first thing Friday morning to reach out to people and then also schedule time on Monday afternoon to do the rest of the calls.
By focusing on the people who seemed most interested first, you are maximizing your chances of connecting with them while the information from the Point of Entry is fresh.