Q: We are a non-profit agency that recruits volunteers to advocate for abused children. I am preparing for our 13th annual Champions for Children Breakfast. My question has to do with the pledge card. We have individuals that made a multi-year pledge last year but who then go on to check the box for another multi-year pledge in the current year. What can we do about this? Can we add a box to the pledge card that says, "I am currently in a multi-year pledge and will continue that commitment” so that they don't have years of pledges?
Cindy in Pennsylvania
A: The purpose of the Free One-Hour Ask Event is to engage and ask your cultivated prospects who have come through your Point of Entry Events in the prior year. Although the majority of the guests will be these first-time attendees, you will have existing supporters who come back to an Ask Event on occasion, for example as a Table Captain who has been an Ambassador in the prior year (hosting or inviting a minimum of ten people to a Point of Entry).
For this reason, your pledge card in the second year's Ask Event and going forward should include a section that allows your current Multiple-Year Giving Society donors, who have made pledges of $1,000 or more for five years, to take action if they'd like.
The options on the card should be to add additional years to their pledge, increase the dollar level of their pledge, pay off their pledge and renew at a higher level, pay their annual pledge payment for their existing pledge, or have someone follow up to hear other thoughts they have to share. These options would all be presented by your pitch person as they are walking the audience through the options for giving.