Q: I am on the board of a nonprofit that schedules and produces "globally significant performing artists" and, as its philanthropic element, conducts an ArtsTeach program to return all kinds of hands-on arts to schools. Do you have any suggestions for where to conduct our Point of Entry Events? We don't own a theater (our performances are scheduled in venues all over the city) and we don't have any control over the many schools at which we conduct the ArtsTeach program. So is our best option in-home events? Any other thoughts?
Margaret in Texas
A: When your organization does not have an office, you will need to get a little creative on where to have your Point of Entry Events. Keep in mind that the Point of Entry is designed to be a tour of your mission, not a tour of your facility, so the location is not nearly as important as what people experience in the program. In fact, even our groups that have an office or headquarters will eventually hold what we call a "Point of Entry in a Box," where they take their program on the road.
As you get started, you have two options on where to hold the Point of Entry Events. One option is to hold them in people's homes or offices. Once you have an Ambassador signed up to host a session, let them choose the location that will be most convenient to the people they'd like to invite. The other route you could consider, possibly in conjunction with in-home/office Points of Entry, would be having a space where you regularly hold the tours. One of the groups we work with doesn't have an office, but one of their board members has made their company conference room available twice a month to the organization. They book out the space in advance, share the dates and times with all of the people who are inviting to the Point of Entry Events, and then schedule additional Points of Entry in someone's home or office as needed.