Q: What if we do not have full board buy-in for this approach?
Claire in Georgia
A: You need the majority of your board to be in favor of proceeding with Benevon. Beware: board members have been well trained to assume that the mere mention of any type of fundraising means they will be asked to ask their friends for money.
They don't understand the key distinctions of the Point of Entry, follow-up (including "bless and release"), and the cultivation process. They don't understand that their role will not be to ask their friends for money. Rather, if they choose to participate as Ambassadors (which is optional), they will be inviting friends to non-ask, get-acquainted events and that a staff member from your organization will follow up with them for their feedback—not their money. In other words, the Point of Entry Event is when the relationship is transferred from the board member to the organization, if the guest is truly interested in the mission of the organization.
Once board members come to understand that their role, should your organization adopt the Benevon approach, will be to introduce people to your inspiring and educational one-hour Point of Entry Event, especially after they have attended one themselves, they generally become much more willing to support the process.
Your board should watch the 55-minute video and have a call with one of our coaches to be sure all their questions are answered.
Your team needs to include two to three board members, i.e., not all of your board needs to participate actively in your implementation. The rest of the board members should be generally supportive and ideally they will be willing to serve as Ambassadors, inviting people to Point of Entry Events, once they have attended a Point of Entry themselves and have come to trust the process.
Some board members will never be interested in participating in this at all. That's OK so long as they do not stand in the way of you doing it.