Q: Can you ask on the Point of Entry sign-in card if they want to be added to the newsletter list?
Kim in Georgia
A: The Point of Entry sign-in card should be filled out by each attendee upon arrival. You will ask for a guest's name and contact information, along with the name of the person who invited them to attend the event.
We do not recommend requesting any additional information on that card, such as whether or not they want to receive your newsletter.
The purpose of holding the Point of Entry Event is to showcase your mission to people in the community and then gauge their level of interest on the Follow-Up Call, which happens two to three days later.
We wouldn't want anyone to commit to getting involved, even to something as simple as receiving your newsletter, before they have fully experienced the Point of Entry Event.
On the Follow-Up Call, you will “Bless and Release” anyone who isn't interested, meaning you wouldn't so much as add them to your mailing list.
For those who are interested in getting more involved, you would get their permission for whatever next steps you would take, including adding them to your newsletter list.