Q: For someone who has been to a Point of Entry but can't come to an Ask Event, is one-on-one the only way to ask? What about year-end annual appeal? Special mailing?
Amber in California
A: If you are following the model and want to ask someone who has already attended a Point of Entry Event and gotten involved with your organization to join your Multiple-Year Giving Society, then, yes, one-on-one is the only way. Do not send a letter asking people to join your Multiple-Year Giving Society for $1,000+ a year for five years.
If you blend in the higher Multiple-Year Giving Society giving levels into your normal annual appeal letter, it will confuse people who have been accustomed to being asked for smaller gifts in the annual letter. If for some reason this person has already been on your annual appeal mailing list, be sure to take them off any mailing list and just cultivate them personally once they join the Multiple-Year Giving Society.