Q: We send out a direct mail appeal in April of each year. We also have our Ask Event coming up in June. We are wondering if it's okay to include an invitation to our Ask Event in the appeal we send out in April. We are thinking this might be a great way to get some of our existing donors to our Ask Event.
Mark in Nebraska
A: No, we do not recommend ever including an invitation to the Ask Event in a direct mail appeal, or any other printed materials you are sending out to your donors or supporters.
The Ask Event should be filled by Table Captains who have been prior Ambassadors for your organization, meaning they have invited at least ten people to Point of Entry Events in the past year. Since these Table Captains have personal relationships with the people they are inviting, they will call each guest personally to invite them to attend.
If there are existing donors that your organization has invited to Points of Entry in the past year, those individuals should receive a personal invitation to the Ask Event, ideally by the person who invited them to the Point of Entry. This would be by phone or face to face, never a printed invitation.