Q: Do we discuss what an Ambassador is at our Point of Entry Event?
Suzanne in Pennsylvania
A: Absolutely! In fact, guests would hear about being an Ambassador before the Point of Entry Event even happens. Each Point of Entry Event should be hosted by an Ambassador. In the invitation of each guest to the Point of Entry, the Ambassador would share their personal connection to the mission of the organization, noting that this is why they are so motivated to serve as an Ambassador. They should share that they hope the guest will be inspired by the Point of Entry and that they will consider becoming an Ambassador.
Then, at the Point of Entry, the guests will hear about the importance of serving as an Ambassador at least three times. Once from the Ambassador in the welcome, once by the tour guide (who should also be the person making the follow-up calls), and once in the closing.
You should also include Ambassadors as the first item on your Wish List.