Q: At our Point of Entry Events, I am the tour guide and also tell all of the stories. We have been doing the Point of Entry Events now for five months and the program is starting to feel stale. I'm worried that it is coming across as stale for our guests too! At what point do you refresh stories or add in new ones?
Sarah in Rhode Island
A: We say you should assume that each guest will attend only one Point of Entry Event in their lifetime. You want the event to be so impactful that they will never forget it. Since guests will be hearing those stories for the first time, you will want them to be delivered powerfully and with emotion each time.
Each story should be told from a different perspective and, ideally, by a different storyteller. For example, one is a letter from a grateful client read by the board member who does the welcome, and one story is told by another staff member or team member about a client they knew or worked with, and the third by a family member or client. Check out the sections in The Benevon Model for Sustainable Funding: A Step-by-Step Guide to Getting it Right about the Point of Entry format, including the need for one live testimonial at each Point of Entry. This should help break up the speaking roles, which will keep your listeners engaged!
Most groups do switch out their stories every year or so, but after only five months of holding Point of Entry Events, you shouldn't need to make any changes just yet.