Q: Can you explain how we would get started using the Benevon Model, even if we are in the middle of a capital campaign? We have raised $3 million of our $5 million goal and we are nervous about reaching a plateau in our campaign efforts. This campaign has distracted our small development staff from raising much-needed unrestricted operating support.
John in New Mexico
A: You are actually in a fine place to start with the model, the sooner the better! Many groups are worried about reaching a "plateau" mid-campaign. The easy or obvious donors have given, and now what? The Benevon Model is a great feeder system to find new donors for your capital campaign, and to cultivate those capital donors you already have into long-term supporters of your organization
People use the Benevon Model to quickly fill the pipeline with new donors for operational funding. Many of these same donors will give to both capital and operations.
The early donors to your capital campaign understand that the building they are helping to fund is just one more tool for achieving your mission, and that you still need operational support to keep the lights on. These are the perfect donors to invite to Points of Entry, if they haven’t yet attended, both as a way to thank them for their support and to show them your work firsthand. After they experience your powerful, one-hour Point of Entry Event, they may want to serve as Ambassadors, inviting their friends to learn about the organization.