Q: What is the percentage of the RSVPs that will actually attend the event?
Ada in California
A: For any event in the Benevon Model, there will be attrition.
At a Point of Entry, we expect up to 40% of your confirmed attendees not to make it. We suggest that you over-confirm for each of your Point of Entry Events, ensuring that even with attrition you have ten to fifteen guests who attend.
Two ways to cut back on attrition are to call and confirm with people the day before the event and to ensure that as many of your guests as possible are invited by Ambassadors.
An Ambassador agrees to bring ten to fifteen people to your Point of Entry Events and could ideally accomplish that by choosing one event to host. If they are attending with their guests, there is a much higher likelihood that those guests will follow through and attend.
For the Ask Event, we expect to see attrition in two places.
First with your Table Captains who have agreed to host a table at the event, filling it with people who have come through your Point of Entry Events over the past year. We expect about 15% of the people who commit to filling a table to not follow through.
The second place you'll see attrition is on the day of the event, where about 15% of the confirmed guests will not make it.
In our workshops and coaching program, we recommend that all of our teams over-confirm so that they still hit their desired attendance goal for the event.
Our formulas tell us, for example, that if you want to have 200 people at your Ask Event, you would need to start with 28 Table Captains. In the end, that should get you 200 people in the room with the expected attrition rates.