Q: What's different about the second edition of the book? Do I really need it if I already have the first edition?
Deborah in Minnesota
A: I'm very excited about the release of my new, second edition of The Benevon Model for Sustainable Funding: A Step-by-Step Guide to Getting it Right!
Since the first edition of the book was released in 2012, a lot has changed about the way we teach the Benevon Model.
While the terms and processes will seem familiar, we have significantly changed the way we teach many of the practices, tightened up the metrics, and simplified many of the steps, based on the extensive data we track on all of the groups we work with. We have modified many of our benchmarks, formulas, and checklists. In the past year alone, for example, we've tightened up the way we teach how to fill your Point of Entry Events. Every Point of Entry must be hosted and filled by a volunteer "Ambassador." Every Table Captain at the Ask Event must have been an Ambassador and hosted and filled at least one Point of Entry Event in the prior twelve months.
We've modified and updated job descriptions for the Team Leader, Ambassador, and Table Captain. We've developed a whole new way of talking to your board about the Benevon Model to have them understand that this is about engagement, more than fundraising.
All of that is reflected in this new edition.
While the words "second edition" may suggest just a new printing of the same book with a few minor changes, nearly every page of the first edition has been altered in some way to reflect our current teachings, up-to-date metrics, and easy-to-follow scripts, templates, checklists, rules, and formulas.
As I said on the inside flap of the book cover, "While this will not take the place of working with Benevon directly, if you are willing to take on and carefully follow the tried and tested directions here, you will avoid the biggest mistakes of self-implementation, and you will be rewarded with a breakthrough in sustainable funding for your favorite nonprofit organization."
Order your copy of The Benevon Model for Sustainable Funding: A Step-by-Step Guide to Getting it Right, Second Edition, today!